Nicole Williams a personal trainer with nearly a decade of fitness experience, has deemed the pole, "The New Dumbbell". She went to a party one day and some ladies were dancing on a pole at the home and she was amazed at the tricks they were doing, so she bought a pole 2 weeks later and said she was going to be good at it. She watched YouTube
videos for instruction and within months she taught herself how to
pole-dance. “I have never experienced a
workout that was so intensifying and exciting”. Pole-dancing came very natural for her due to her being an all around
athlete. However, turning a tomboy into a poised sexy lady was quite a
challenge for her. But with practice and determination Nicole
transformed herself into a Sexy Pole Dancing Diva. Nicole firmly
believes that pole-dancing allowed her to connect with her inner self,
and desperately wanted to share her new found love with others… and thus
the conception of Allure began.